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Introduction

This policy describes our approach to data and privacy, including your and our obligations.

Data we collect and use

In this data and privacy policy, 'we', 'us', 'our' or similar possesive pronouns refer to Badge Hut Online Limited, a England, UK registered company, with company legal name Badge Hut Online Limited. Badge Hut Online's company registration number is 15278939. Badge Hut Online's registered office address is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

To provide you with the Service, you agree that we can collect data, content and information about you, your use and interaction with data, content and/or information provided by the Service or otherwise provided. We use this data, content and information to provide you and others with the Service. Data we collect and typical use includes:

• Your email address, chosen alias and password
  This information is used to identify you, provide you with secure access to the Service and provide the ability to send and share messages with others.
• Additional account information you choose to share
  This information is used to provide additional information about you and your interests.
• Pictures or files you choose to share and/or message
  This information is used to enable you to indicate your selected pictures or files, share picture or file content and/or information with us and/or others, and/or message others.
• Text related to a picture you choose to add
  This information is used to enable you to add information or context to a picture.
• Messaging text (including email addreeses) you choose to add
  This information is used to enable you to share text relating to messaging content and/or specify the recipients of messages (using email addresses you choose to provide).
• Subscription to notification data
  This information is used to capture where you have expressed a preference to receive notificatons relating to a picture.
• Date(s) at which activities take place or similar
  This information is used to determine when a certain activity took place and the nature of this activity, such as the date and time you last logged-on to use the Service.

From time-to-time, we may collect and use new and/or different data. Where there are significant changes to the data we collect and/or its use, we will amend this policy. We may assess information you provide to infer insights from your use of the Service, interaction with content and/or others. We may use data, content and/or information you provide for the purposes of research, analysis, testing and validation, designing or developing new parts to the Service and/or when backing-up or retaining data, content and information. We may use this information to provide you with secure access to the Service, protect and prevent harm to others, investigate activities or interactions with the Service or users of the Service (or others), investigate claims relating to infringment of others' rights or breaches of confidentiality (or similar), or fulfil a legal obligation or investigation (or similar purposes).

Our legal basis for collecting and processing data, information and/or content

We collect and process the data, information and/or content for the purposes of: 1) providing you and others with the Service, 2) fulfilling our legal obligations, 3) protecting your and others' interests, 4) responding to public interest, 5) serving our legitimate interests of providing a secure Service for the benefit of ourselves and users of the Services, unless we deem these interests conflict with your rights or those of others.

Your data rights under GDPR

You can exercise your rights provided under the General Data Protection Regulation (GDPR), which for personal data, information and/or content, includes your right to:

• be informed
• access
• rectify
• delete
• restrict processing of
• export
• object to the use of
• limit decision-making and profiling.

We provide you with the ability to be informed, access, rectify and delete your data using features provided by the Service. For example, you can update your personal data using the 'Change details' link, or you can delete your account data entirely by deleting your account. You agree that when you delete your account, pictures, text and related data, information and/or content will be retained for the purposes of providing the Service to other users or for legitimate purposes, such as retaining mails or a copy of an image related to an NFT that has been removed from your digital wallet (not exhaustive list). Should you wish to delete pictures or files, text and/or related data, information and/or content that is not automatically deleted, we recommend you contact us via the 'Contact us' link. When data, information and/or content is amended and/or deleted, you agree data, information and/or content may be retained in the form prior to its being amended and/or deleted in backups or in development of new features (until the data is refreshed).

Should you wish to restrict processing of, export, object to the use of, or limit decision-making and profiling, we recommend you contact us using the 'Contact us' link.

Contact details

Our contact details are: Badge Hut Online Limited, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. We can be contacted at: contact@thebadgehut.com.

The UK Information and Commissioners Office (ICO) details and how to contact the ICO are here or at: https://ico.org.uk/global/contact-us/.

You have the right to lodge a complaint with the UK Information and Commissioners Office.